РЫБИЙ ГЛАЗ / ЛОГОТИП И ФИРМЕННЫЙ СТИЛЬ
- РЫБИЙ ГЛАЗ
- 2024
- Brand identity / Logotype / Visual system / Guideline
- Graphic Designer
- Remote
- Adobe Illustrator, Figma
Logotype and visual identity for Fish Eye, gathered into a usage guideline: construction of the mark, colour, typography and rules for applying it across carriers.
Mark and logotype
Cover and introduction
The guideline for the media school's brand and logotype.
The mark
The mark is built from two simple images: a fish and an eye.
Logotype
Vertical and horizontal versions.
Clear space
Clear space around the vertical and horizontal logotype.
Colour versions
The logotype on colour grounds and the monochrome version.
Visual identity
Palette and type
Four colours in set proportions and the Unbounded typeface.
Headlines
How headlines and text are set, with an example on layouts.
Graphics
A ring of fish: on blue and coral grounds and on posters.
Pattern
A pattern of fish and seaweed: on its own, on a tote bag and on a stand.
Stickers
A set of stickers and an example on a laptop.
In use
Outdoor advertising
A billboard, “A new look at Vladivostok”: the mark and logotype on a green ground.